You don't always have to play it safe. Sometimes you want to think out of the box and get a little weird. For example, to help launch the new radio station FM 96.3 in Glasgow, Scotland, the station placed empty guitar racks throughout the city. The hook? Each rack had a sign that read: "Free Air Guitar. Take One." It was unique and matched the brand perfectly --who hasn't played a little air guitar when listening to the radio?
Have Some Fun You probably never heard of Dollar Shave Club until the company released that humorous YouTube video. The company continues to have with the shaving industry. Taco Bell and Old Spice are other examples of companies who having fun with their marketing campaigns. Even campaigns you wouldn't expect are getting in on the action. Caterpillar launched its Built for It campaign by having five Cat construction machines playing a giant game of Jenga. |