Have Some Fun
You probably never heard of Dollar Shave Club until the company released that humorous YouTube video. The company continues to have with the shaving industry. Taco Bell and Old Spice are other examples of companies who having fun with their marketing campaigns. Even campaigns you wouldn't expect are getting in on the action.
Caterpillar launched its Built for It campaign by having five Cat construction machines playing a giant game of Jenga.
You probably never heard of Dollar Shave Club until the company released that humorous YouTube video. The company continues to have with the shaving industry. Taco Bell and Old Spice are other examples of companies who having fun with their marketing campaigns. Even campaigns you wouldn't expect are getting in on the action.
Caterpillar launched its Built for It campaign by having five Cat construction machines playing a giant game of Jenga.